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  <titleInfo>
    <title>Matemáticas en la mercadotecnia</title>
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  <name type="personal">
    <namePart>Logan, William B.</namePart>
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  <name type="personal">
    <namePart>Herbert Freeman, M.</namePart>
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  <name type="personal">
    <namePart>Dorr, Eugene L.</namePart>
    <role>
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  <name type="personal">
    <namePart>Díaz Mata, Alfredo</namePart>
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  </name>
  <name type="personal">
    <namePart>Villarreal Villarreal, Hector</namePart>
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    <place>
      <placeTerm type="text">Bogotá</placeTerm>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>1988</dateIssued>
    <dateIssued encoding="marc">1983</dateIssued>
    <edition>2a ed. : </edition>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>viii, 142 p. :  il. ; </extent>
  </physicalDescription>
  <note type="statement of responsibility">William B. Logan ; Eugene L. Dorr ; M. Herbert Freeman ; traducción Alfredo Díaz Mata ; revisión tecnica Héctor Villareal V.</note>
  <note>Título original.  Mathematics in marketing.</note>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Matemáticas en mercadeo</topic>
  </subject>
  <classification authority="ddc">R658.8 M247c Tomo 7</classification>
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    <titleInfo>
      <title>Curso práctico de mercadotecnia McGraw-Hill ;  7</title>
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  <relatedItem type="original">
    <titleInfo>
      <title>Mathematics in marketing</title>
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  <identifier type="isbn">9684514573</identifier>
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