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  <titleInfo>
    <title>Estrategia en acción</title>
    <subTitle>ejecución, políticas y resultados de la planeación comercial</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Yavitz, Boris.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Newman, William Herman</namePart>
  </name>
  <name type="personal">
    <namePart>Vasseur Walls, Alfonso</namePart>
    <role>
      <roleTerm type="text">tr.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Compañia Editorial Continental</publisher>
    <dateIssued>1985</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>296 p. :  il. ; </extent>
  </physicalDescription>
  <note type="statement of responsibility">Boris Yavitz ; William H. Newman ; traducido por  Alfonso Vasseur Walls.</note>
  <note>Incluye bibliografía e índice.</note>
  <note>Título original.  Strategy in action : the execution, politics and payoff of business planning.</note>
  <subject>
    <topic>Administración de empresas</topic>
  </subject>
  <classification authority="ddc">R658.402 C327b</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Biblioteca de planeación y estrategia ;  v. 5</title>
    </titleInfo>
  </relatedItem>
  <relatedItem type="original">
    <titleInfo>
      <title>Strategy in action : the execution, politics and payoff of business planning</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9682605466</identifier>
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