@book{6997,
	author = {Acosta Tobón, Alberto. and Tenorio Conde, Diego.},
	title = {Mercadeo / },
	publisher = {Editorial Norma, },
	year = {1998.},
	address = {Barcelona ; Santa Fe de Bogotá : },
	edition = {Editor asistente Oscar Torres Duque.},
	note = {Incluye índice.}
}