<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Relaciones Publicas</title>
    <subTitle>Profesión y práctica</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lattimore, Dan</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Baskin, Otis</namePart>
  </name>
  <name type="personal">
    <namePart>Heiman, Suzette</namePart>
  </name>
  <name type="personal">
    <namePart>Toth, Elizabeth</namePart>
  </name>
  <name type="personal">
    <namePart>Mascaro Sacristan, Pilar.</namePart>
    <namePart type="termsOfAddress">Trad</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Mc Graw Hill interamericana</publisher>
    <dateIssued>2008</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>387 p. il.;</extent>
  </physicalDescription>
  <note type="statement of responsibility">Dan Lattimore...[et al.]; Traducción de Pilar Mascaro Sacristan.</note>
  <note>Titulo original de la obra: Public relations. The professión and the practice. </note>
  <subject authority="lcsh">
    <topic>Relaciones públicas</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Relaciones públicas</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <classification authority="ddc" edition="2a ed.">659.01 L177r</classification>
  <identifier type="isbn">9799701066706</identifier>
  <identifier type="isbn">9701066707</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">161125</recordCreationDate>
    <recordChangeDate encoding="iso8601">20161229110425.0</recordChangeDate>
  </recordInfo>
</mods>
