@book{5552,
	author = {Stanton, William J. and Buskirk, Richard Hobart, },
	title = {Ventas : },
	publisher = {McGraw-Hill, },
	year = {1997.},
	address = {Santa Fe de Bogotá : },
	edition = {9a. ed.},
	note = {Incluye índice.}
}