@book{5516,
	author = {Walker Jr., Orville C. and Palos Báez, Enrique, },
	title = {Marketing estratégico : },
	publisher = {McGraw Hill, },
	year = {2005.},
	address = {México : },
	edition = {4a. ed.},
	note = {Subtítulo tomado de la carátula.}
}