@book{5501,
	author = {Meyer, Warren and Villegas Orrego, Fabio, },
	title = {Marketing ventas al por menor : },
	publisher = {McGraw-Hill, },
	year = {1992.},
	address = {Santafé de Bogotá : },
	edition = {8a. ed. ; Editor Guillermo E. Mora G.},
	note = {Incluye índice.}
}