@book{5416,
	author = {Fernández Valiñas, Ricardo. and Mares Chacón, Jesús},
	title = {Manual para elaborar un plan de mercadotecnia / },
	publisher = {McGraw-Hill Interamericana, },
	year = {2007.},
	address = {México : },
	edition = {Editor Jesús Mares Chacón.}
}