@book{5360,
	author = {Elam, Houston G. and Paley, Norton.},
	title = {Fundamentos de mercadeo para ejecutivos / },
	publisher = {Norma, },
	year = {1982.},
	series = {Serie Norma de desarrollo gerencial},
	address = {Bogotá : },
	note = {Incluye apendices e indice.}
}