@book{4382,
	author = {Johnson, Gerry. and Scholes, Kevan.},
	title = {Dirección estratégica : },
	publisher = {Prentice Hall Hispanoamericana, },
	year = {1997.},
	address = {Madrid ; Santafe de Bogotá : },
	edition = {3a. ed. / Editor Juan Stumpf.}
}